Peter Jackling IDA Consulting

Peter Jackling is Managing Director, with particular responsibility for marketing. After a degree in Business Studies, he has spent his entire 30 year career in the application of technology to survey data capture and analysis. This experience has mainly been on the supply side, providing CATI and CAPI packages and tabulation systems to international markets, and running bureaux specialising in analysis of survey data. Additionally, Peter spent two years at AGB developing an IT strategy and designing and implementing the technical side of their Superpanel, with 10,000 panel members.

He has extensive experience in managing large projects to ensure they are right and on time, and in running small bureaux providing personal service. A Fellow of the MRS, Peter is active on research industry matters, being a past vice-chairman of the MRS and Chairman of the British Market Research Association. He acts as a spokesperson to government and the media on behalf of the market research industry.